Anti-Brass Hair Toner: This ammonia-free demi-permanent toner helps eliminate brass and adds cool tones to reduce unwanted warmth and help you maintain your multi-faceted shimmering blonde color

Softer, Smoother, Faster: Built-in conditioning polymers reinforce lightened strands for a softer, smoother, shinier blonde result; High-speed technology delivers a gorgeous cooling tone in as little as 5 minutes

Long Lasting and Easy: Just one application reduces unwanted orange and yellow tones for up to 3 weeks, perfect for in-between salon visits; For all hair types and textures with blonde including highlights, bleach, balayage, and ombré

Custom Hair Solutions: From treatments, masks and serums to leave-in conditioners and frizz-defying shampoos and conditioners, we've got what you need; Try our thickening, moisturizing and volumizing products

L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color